Verve launches Gift Cards to strengthen cashback and rewards offering

9 April 2025

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Verve, the seamless cashback and rewards app, has officially launched gift cards as part of their rewards offering. You can now buy gift cards for your favourite brands direct from the Verve app and earn cashback rewards instantly. Whether it is your preferred high-street store, a delivery app for your late-night cravings or your go-to coffee shop, Verve’s new gift card programme helps users turn everyday spendings into savings while earning cashback every step of the way.

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With gift cards, Verve customers can receive cashback quickly, and stack up on gift cards to use at a later date. Using this programme is simple: all you have to do is open the Verve App, select gift cards, choose the brands you’d like to receive gift cards for, pay for them within the app and immediately earn cashback rewards as a result.

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Verve is an innovative cashback platform revolutionising the cashback space through seamless rewards offering, bespoke strategic partnerships and cutting-edge technology that makes providing meaningful rewards simple for retailers, partners and member customers alike. The Verve platform offers a performance-driven solution that helps brands efficiently acquire and retain high-intent customers – without sacrificing margins or control over their promotional strategy. At the same time, it empowers customer-focused businesses to boost top-of-wallet spend, strengthen loyalty, and deliver everyday value through rewards that deepen customer engagement and differentiate their offering.

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Verve provides value-added services to three customer segments: retailers, who experience new business and incremental spend using Verve’s cashback incentives targeted to relevant members; Verve members, earning cashback on everyday purchases from the ease and security of their mobile app; and strategic partners – businesses with large customer bases – who are able to offer access to Verve’s platform and relevant retailer cashback offers either via a simple or fully integrated API solution. Formerly known as Tail, Verve launched a full-scale rebrand in April 2024.

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About Verve

Verve is an innovative cashback and rewards platform offering a performance-driven solution that helps brands efficiently acquire and retain high-intent customers – without sacrificing margins or control over their promotional strategy. At the same time, it empowers customer-focused businesses to boost top-of-wallet spend, strengthen loyalty, and deliver everyday value through rewards that deepen customer engagement and differentiate their offering. verve.cash