June 13, 2024

Verve, the seamless cashback app, appoints new Managing Director

Verve, the seamless cashback app, appoints new Managing Director


Verve, the seamless cashback and rewards app, has appointed a new Managing Director. Lori Sartwell was promoted from her role as Director of Strategy of the brand, formerly known as Tail, having first joining Verve in January 2024.


Lori brings a wealth of expertise and a proven track record of success to this role. As a Certified Loyalty Marketing Professional™, she has more than 25 years’ experience in loyalty, strategic partnerships and payments. Lori has an extensive background in overseeing partnerships with prestigious financial services organisations such as Mastercard, Lloyds Bank, NatWest and Virgin Money.


Lori said: “With such a talented team in the business I’m delighted to accept the role of Managing Director, and excited about what we’ll achieve together. With a passion for loyalty and a commitment to excellence, I look forward to driving innovation to create unparalleled value for our clients, partners and customers.”

Verve is an innovative cashback platform revolutionising the cashback space through seamless rewards offering, bespoke strategic partnerships and cutting-edge technology that makes providing meaningful rewards simple for retailers, partners and member customers alike.


Verve provides and delivers value-added services to three customer segments: retailers, who experience new business and incremental spend using Verve’s cashback incentives targeted to relevant members; Verve members, earning cashback on everyday purchases from the ease and security of their mobile app; and strategic partners — businesses with large customer bases — who are able to offer access to Verve’s platform and relevant retailer cashback offers either via a simple or fully integrated API solution. Formerly known as Tail, Verve launched a vibrant new rebrand in April 2024.

Verve CEO Sean Fitzgerald said: “Lori has made a significant contribution to the business in the short time since she started with Verve. Having since presented her strategic vision for Verve’s future to Quantum’s senior management,  it was clear she is the right person to lead the business forward.

"With her proven track record, industry knowledge, and leadership qualities, we are confident that Lori will continue to drive our company's growth and innovation to usher in a new era for Verve.”


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